Pinterest Analytics: What Metrics Actually Matter

With so many metrics available on Pinterest, it's easy to get overwhelmed. But not all metrics are created equal. Here's a guide to the Pinterest metrics that actually matter for growing your audience and driving real results. The Metrics That Matter Most

Saves (Repins)

Saves indicate that users find your content valuable enough to save for later. This is Pinterest's primary engagement metric and directly impacts your visibility in the algorithm. Track total saves per pin, save rate (saves divided by impressions), saves over time, and which pins get saved most. To improve saves, create evergreen valuable content, use high-quality inspiring images, write compelling descriptions, and post at optimal times. For more on understanding saves, see our complete guide to reading Pinterest analytics.

Clicks to Website

Clicks drive actual traffic to your website, which is often the ultimate goal of Pinterest marketing. Track click-through rate (CTR), total clicks, which pins drive the most traffic, and traffic quality and conversions. To improve clicks, use clear call-to-actions, link to relevant valuable content, optimize pin descriptions, and create pins that match landing page content. This is especially important for bloggers driving traffic and e-commerce stores.

Impressions

Impressions show how often your content appears in users' feeds and search results. More impressions mean more opportunities for engagement. Track total impressions, impressions per pin, impression trends over time, and which keywords drive impressions. To improve impressions, optimize for Pinterest SEO (see our Pinterest SEO guide), post consistently, use trending keywords, and create fresh relevant content.

Secondary Metrics Worth Tracking

Engagement Rate

Engagement rate shows how well your content resonates with your audience relative to how many people see it. Calculate it as (Saves + Clicks + Comments) divided by Impressions, then multiply by 100. Above 1% is solid, above 2% is excellent, and above 3% is outstanding.

Comments

Comments indicate deeper engagement and can help build community around your content. Track comment volume, comment quality, response rate, and engagement depth.

Likes

While less important than saves, likes still indicate content appreciation and can boost visibility. Note that Pinterest doesn't show likes by default, but tools like SortPins can reveal this hidden metric. Metrics to Ignore (Or Use Sparingly)

Followers

Follower count doesn't directly impact reach on Pinterest. The algorithm prioritizes content quality and engagement over follower count. However, it matters for brand credibility and partnership opportunities.

Pin Volume

Posting more doesn't guarantee better results. Quality and relevance matter more than quantity. It matters for maintaining consistent presence, but don't sacrifice quality for quantity.

Using SortPins to Access Hidden Metrics

Pinterest hides many valuable metrics from regular users. SortPins reveals likes (see how many users liked each pin), comments (track comment volume and engagement), shares (monitor sharing activity), and creation dates (understand content freshness).

Advanced analytics include engagement trends (see how metrics change over time), content comparisons (compare pin performance), competitor analysis (analyze what works for others), and AI detection (identify AI-generated content).

How to Analyze Your Metrics

Set aside time each week to review top-performing pins, identify patterns in successful content, note what's not working, and plan content based on insights.

Once a month, conduct a comprehensive analysis by exporting data to CSV using SortPins, comparing performance month-over-month, identifying seasonal trends, and adjusting strategy based on findings.

Key questions to ask include: Which content types perform best? What times or days get most engagement? Which keywords drive the most traffic? What's the engagement rate trend? How does my content compare to competitors?

Creating a Metrics Dashboard

Essential metrics to track include top 10 pins by saves, clicks, and engagement; content type performance (videos versus images versus carousels); keyword performance (which keywords drive results); traffic sources (where your Pinterest traffic comes from); and conversion metrics if applicable (track conversions from Pinterest).

Tools for tracking include Pinterest Analytics for basic metrics, SortPins for hidden metrics and advanced analysis, Google Analytics for website traffic and conversions, and CSV exports for custom analysis and reporting.

Actionable Insights from Metrics

If saves are low, improve image quality, create more valuable content, optimize descriptions, and post at better times. If clicks are low, improve call-to-actions, ensure pins match landing pages, test different pin styles, and optimize for search. If impressions are low, improve SEO optimization, post more consistently, use trending keywords, and create fresh content.

Conclusion

Focusing on the right metrics helps you make data-driven decisions that actually improve your Pinterest performance. By tracking saves, clicks, and impressions—and using tools like SortPins to access hidden metrics—you can build a successful Pinterest strategy that drives real results. For more on understanding your analytics, see our guide on how to read and use your Pinterest data. Remember: Metrics are tools for improvement, not goals in themselves. Use them to understand what works, then create more of it.