Pinterest for Bloggers: Driving Traffic to Your Blog

Pinterest is one of the best traffic sources for bloggers. With the right strategy, Pinterest can drive thousands of monthly visitors to your blog. Here's how to use Pinterest effectively as a blogger.

Why Pinterest Works for Bloggers

Traffic Potential

- Pinterest drives significant blog traffic - Long-term traffic generation - Evergreen content performs well - High click-through rates - Sustainable traffic source

Content Fit

- Blog posts are perfect for Pinterest - Visual content works well - Educational content performs - How-to guides are popular - Tutorial content thrives

Setting Up Pinterest for Blogging

Convert to Business Account

- Access to analytics - Rich Pins capability - Advertising options - Professional features - Better tracking

Verify Your Website

- Builds credibility - Enables Rich Pins - Better analytics - Professional appearance - Trust signals

Set Up Rich Pins

- Article Rich Pins essential - Automatic metadata sync - Better appearance - Higher click-through rates - Professional look

Creating Blog Post Pins

Design Best Practices

- Vertical format (1000x1500px) - High-quality images - Text overlays with title - Brand consistency - Eye-catching design

Pin Design Elements

- Blog post title - Compelling image - Brand colors - Clear call-to-action - Value proposition

Multiple Pins Per Post

- Create 3-5 pins per post - Different designs - Various text overlays - Test what works - Maximize reach

Pinning Strategy for Bloggers

Pin Fresh Content

- Pin new posts immediately - Create multiple pins - Pin to relevant boards - Optimize for search - Promote actively

Repin Evergreen Content

- Repin top performers - Update descriptions - Refresh keywords - Test new designs - Maintain visibility

Content Mix

- 80% your content - 20% curated content - Mix of new and old - Variety of topics - Consistent posting

Board Strategy

Organize by Topic

- Create topic-specific boards - Keyword-rich names - Detailed descriptions - Regular updates - Strategic organization

Board Types

- Main topic boards - Seasonal boards - Series boards - Resource boards - Archive boards

SEO for Blog Pins

Keyword Optimization

- Research relevant keywords - Use in titles - Include in descriptions - Optimize board names - Natural placement

Description Best Practices

- 200-300 words - Include keywords - Describe content - Add call-to-action - Optimize for search

Title Optimization

- Include primary keyword - Make it compelling - Clear value proposition - Use numbers when relevant - Action-oriented

Driving Traffic to Blog Posts

Optimize Blog Posts

- Fast loading times - Mobile-friendly design - Clear navigation - Related posts - Easy to read

Landing Page Optimization

- Match pin to content - Clear value delivery - Easy navigation - Related content - Email signup options Call-to-Actions - Clear next steps - Encourage engagement - Prompt comments - Request shares - Build email list

Content Strategy

Evergreen Content Focus

- Create timeless content - Update regularly - Repin frequently - Long-term value - Sustainable traffic

How-To Guides

- Step-by-step tutorials - Problem-solving content - Visual instructions - Comprehensive guides - High engagement

List Posts

- "10 Ways to..." - "5 Tips for..." - Easy to scan - Shareable format - High value

Seasonal Content

- Plan 2-3 months ahead - Holiday content - Seasonal guides - Timely topics - High engagement

Using SortPins for Blog Traffic

SortPins helps bloggers by:

- Analyzing top-performing pins - Identifying traffic drivers - Tracking blog post performance - Understanding audience - Optimizing strategy

Measuring Blog Traffic Success

Key Metrics

- Pinterest traffic to blog - Click-through rates - Time on site - Bounce rates - Conversions

Tracking Tools

- Pinterest Analytics - Google Analytics - SortPins for engagement - Blog analytics - Conversion tracking

Best Practices for Bloggers

1. Consistency Post regularly to maintain visibility and drive traffic. 2. Quality Content Focus on creating valuable, well-researched blog posts. 3. Visual Appeal Create compelling pin designs that stand out. 4. SEO Optimization

Optimize every pin for Pinterest search.

5. Multiple Pins Create several pins for each blog post. 6. Repin Strategy Regularly repin your best-performing content. 7. Engage Community Build relationships and engage with your audience.

Content Ideas for Bloggers

Tutorial Posts

- How-to guides - Step-by-step instructions - Problem-solving content - Educational posts - Practical advice

Resource Posts

- Free downloads - Templates and tools - Checklists - Printables - Guides

List Posts

- Roundup posts - Top 10 lists - Best of collections - Comprehensive guides - Resource lists

Seasonal Posts

- Holiday content - Seasonal guides - Time-sensitive topics - Planning content - Event-related posts

Common Blogger Mistakes

- Not using Rich Pins - Poor pin design - Inconsistent posting - Ignoring SEO - Not repinning content - Single pin per post - Not tracking traffic

Conclusion

Pinterest is a powerful traffic source for bloggers. By creating compelling pins, optimizing for search, and maintaining a consistent strategy, you can drive significant traffic to your blog. Remember to track your performance, analyze what works, and use tools like SortPins to understand your audience. With the right approach, Pinterest can become your top traffic source. Start implementing these strategies today to grow your blog traffic.