How to Sort and Analyze Pinterest Pins Like a Pro

Pinterest hides valuable engagement data from most users, but that doesn't mean you can't access it. With the right tools and strategies, you can analyze Pinterest pins like a professional marketer. Here's how to get started with Pinterest analytics.

Why Analytics Matter

Understanding which pins perform well helps you create more of what works, identify trending content, optimize your posting strategy, and make data-driven decisions. For a comprehensive overview, see our guide on Pinterest analytics and what metrics actually matter.

Using SortPins for Analysis

SortPins reveals hidden metrics that Pinterest doesn't show you by default. This gives you access to the same data that professional marketers use to optimize their strategies.

Real-Time Stats Overlays

See engagement metrics directly on pins as you browse. SortPins displays saves (repins), likes, comments, shares, and creation dates in real-time. This immediate feedback helps you identify high-performing content instantly.

Pin Analyzer Dashboard

The Pin Analyzer provides a comprehensive view of all your collected pins. It organizes content into multiple tabs including videos, images, repins, original pins, and AI-detected content. You can sort by most followers, most likes, most comments, or any metric. Filter by date, content type, or engagement levels to find exactly what you need.

Step-by-Step Analysis Process

First, collect high-performing pins. As you browse Pinterest, use SortPins' auto-collect feature to automatically save pins with great stats. This builds your database of successful content. Next, analyze patterns. Look for commonalities in your top-performing pins. What colors are used? What text overlays work best? What aspect ratios perform well? What topics get the most engagement? Then, identify trends. Use the sorting and filtering features to identify seasonal trends, emerging topics, and content gaps in your niche. Finally, export for deeper analysis. Export your data to CSV format to compare performance over time, identify your best-performing content types, and track engagement trends. This is especially useful when combined with Google Analytics for comprehensive website tracking.

Advanced Analysis Tips

Compare Competitors

Use SortPins to analyze your competitors' pins. See what's working for them and adapt those strategies to your content. This competitive analysis is a key part of any Pinterest SEO strategy.

Track AI Content

Identify AI-generated content in your niche. This helps you understand what's authentic versus what's automated, allowing you to create more genuine content. Learn more in our guide on how to detect AI-generated content on Pinterest.

Monitor Engagement Trends

Track how engagement changes over time. This helps you understand best posting times, seasonal patterns, and content lifecycle. Use this data to inform your Pinterest content calendar.

Making Data-Driven Decisions

Once you've analyzed your data, double down on what works by creating more content similar to your top performers. Fix what doesn't work by identifying low-performing pins and understanding why. Test new ideas using insights to inform new content experiments. Optimize timing by posting when your audience is most active.

Conclusion

Analytics are the foundation of successful Pinterest marketing. By using SortPins to reveal hidden data and analyze your performance, you can make informed decisions that drive real results. For more on understanding your data, check out our guide on how to read and use your Pinterest analytics. Start collecting and analyzing today to unlock your Pinterest potential.