10 Pinterest Marketing Tips That Actually Work in 2025

Pinterest isn't just a visual discovery platform—it's a powerful marketing tool that can drive significant traffic to your website. But with millions of pins being shared daily, how do you stand out? Here are 10 proven Pinterest marketing tips that actually work in 2025.

Optimize Your Pins for Search

Pinterest is essentially a visual search engine. Use relevant keywords in your pin titles, descriptions, and board names. Research what your audience is searching for and incorporate those terms naturally. Pro Tip: Use SortPins to analyze which keywords are performing best in your niche by examining high-performing pins' descriptions and titles.

Create Vertical Pins

Vertical pins (2:3 or 9:16 aspect ratio) perform significantly better on Pinterest. They take up more screen space in the feed and are more likely to catch users' attention. Aim for 1000x1500 pixels for optimal results.

Post Consistently

Consistency is key on Pinterest. Pin regularly throughout the day, especially during peak hours (evenings and weekends). Use Pinterest's scheduling feature or a tool like Tailwind to maintain a consistent posting schedule.

Use Rich Pins

Rich Pins provide more context about your content directly on Pinterest. They can include additional information like ingredients, article details, or product information, making your pins more informative and clickable.

Create Multiple Boards

Organize your content into specific, keyword-rich boards. This helps Pinterest understand your content better and makes it easier for users to find what they're looking for. Create boards for different topics, seasons, or content types.

Analyze Your Performance

Track which pins are performing best and why. Look at metrics like saves, clicks, and impressions to understand what resonates with your audience. Use SortPins to see hidden engagement metrics that Pinterest doesn't show you.

Engage with Your Audience

Respond to comments, follow relevant boards, and engage with other creators' content. Pinterest's algorithm favors active users, so engagement can boost your visibility.

Use Seasonal Content

Pinterest users often plan ahead, so seasonal content performs exceptionally well. Create pins for upcoming holidays, seasons, or events 2-3 months in advance to maximize visibility.

Create Video Pins

Video pins are becoming increasingly important on Pinterest. They can show up to 15 seconds of video content and tend to have higher engagement rates. Use video to demonstrate products, share tutorials, or showcase behind-the-scenes content.

Cross-Promote Your Content

Share your Pinterest pins on other social media platforms and include Pinterest follow buttons on your website. The more places people can discover your Pinterest content, the better. Conclusion Success on Pinterest requires a strategic approach. By implementing these tips and using tools like SortPins to analyze your performance, you can significantly improve your Pinterest marketing results. Remember, Pinterest is a long-term strategy—consistency and patience are key.